The Social Grocer is a new marketing support initiative from NWG designed to provide independent grocery retailers with personalized and practical social media help. This program is available exclusively to NWG stores.

About:

    • Monthly, grocery-specific content calendar

    • Monthly royalty-free recipe and digital recipe card

    • Access to program’s Facebook group

    • Digital marketing resources and tutorials

    • These services are only available to NWG stores

    Free tutorials to include:

    • Copywriting

    • Email marketing

    • Working with Webstop

    • Scheduling posts

    • Running ads

    • Boosting posts

    • Google reviews

    • Utilizing stories

    • Collaborations

    • Community management

    • Utilizing UGC

    • Understanding the “marketing funnel”

    • Tracking KPIs

    • Using Canva

    • Content planning

    • Live Q&A

    • Live social audits

  • Customized Welcome Package:

    • Facebook-linked QR code in-store flyer

    • Custom, easy-to-follow strategy

    • Detailed posting schedule

    • Workable brand kit

    • Canva templates

    Content Creation:

    • 8 pieces of personalized content each month (includes copy and image/video)

    • Up to 4 pieces of custom content per month

      • Can include event flyers, website content, newsletter content, digital ads and more

    Consultation:

    • Weekly meetings as needed

    • Unlimited email access for questions and troubleshooting

    À la Carte Menu (coming soon!)

    • Will include services for newsletter creation and other digital marketing initiatives

  • The free version of The Social Grocer is available exclusively to NWG stores. You can join the free version by joining the program’s private Facebook group. If you haven’t yet received an email regarding how to join you can contact Bethie Hungerford below for the link.

    The premium version of The Social Grocer is available exclusively to NWG stores. Please contact Bethie via the link below for more information.